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How 3D Rendering Has Become So Important in the Property Market in Year 2020?

Posted By  
21:00 PM


The world is undergoing a major overhaul, thanks to the COVID-19 pandemic. Life, as we knew, has turned upside down and there is a new set of norms that are now considered normal. Social distancing, limited gatherings and virtual communication is the new in-thing. But perhaps the only thing that has helped us adjust really well in this new world is technological advancements.

Almost every aspect of life has been affected both by the COVID-19 pandemic and technology and the property market is not an exception. The real estate industry is undergoing major changes and technology has facilitated a lot. One of the new technologies that is now widely used in the property market is 3D rendering. In this post, you will find out what 3D rendering is and how and why it is a useful practice particularly during the pandemic.

What is 3D Rendering?

3D rendering is the use of technology to create realistic visualisations of your property. It allows you to show how your property will look like as a finished product while it is still in the planning phase. This realistic imaging process is particularly useful in real estate marketing. If you are in the construction business, the use of 3D rendering will allow your potential customers to see how the property will look like once the construction is completed. As a result, it is considered to be a great marketing tool. 

How 3D Rendering Has Changed the Property Market in 2020?

3D rendering has been a part of the construction business since late 2000. In most parts of the developed world, 3D rendering became a part of the property market around 2006 and 2007. However, with the passage of time, this practice gained popularity. However, the year 2020 has been particularly important both for the imaging technique and the property market. Here is why.

3D Rendering Can be Used as a Marketing Tool

Due to the COVID-19 pandemic, all business activities have modified their working practices. This means that there is limited in-person contact and more reliance on virtual communication and the practices are not much different in the real estate industry.

However, with the use of 3D rendering and animated walkthroughs, most potential buyers will still be able to take a look and get an experience of how the project would look even when the construction project is still in planning phase. Therefore, the use of 3D rendering can be used as a marketing tool to attract potential buyers even when most of the other businesses are struggling due to the pandemic.

3D Rendering Saves Time and Money without Compromising on Quality

Prior to use of 3D rendering, it used to take a lot of time to create sketches and models. Moreover, there was always a chance of human error. But with the use of 3D visualisation, the construction industry can save a lot of time and money without compromising on the quality of the final product.

It is Value-Adding for the Client

From a client’s perspective, a 3D model is not just a fancy design. Instead, it is a real-life model of how the property will look like once it is completed. As a client, you won’t only get to know the dimensions but can also find out the most accurate tiny details of your potential property. During the COVID-19 pandemic when there are social restrictions in place, the use of 3D rendering allows you to make a more informed choice.

3D rendering is the future of property market and there is no second thought about it. The technology allows you to save time and resources while giving you the most accurate picture of what your potential property may look and feel like. Contact us to know more about 3D rendering and artistic impressions of your property.